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Greater Expansion and Marketing Brilliance from Turkish Airlines
Times were not always so good for Turkish Airlines as they have been in recent years. The airline reported a gross annual revenue that was more than 4 billion dollars US in 2010 alone. Yet for more than 2 decades in the 70s and 80s, the airline was plagued with a poor reputation due to frequent delayed flights and sub-standard customer service.
There were also multiple serious problems reported, along with seven accidents between the years of 1974 and 1983. The fate of Turkish Airlines took a turn for the better beginning in the latter half of the 1980s largely thanks to influence from the highest levels of government. Since the beginning of the new century, Turkish Airlines has seen a consistent rise in profits and popularity, which indicates a positive future is really on the horizon.
No one can ever say that Turkish Airlines does not recognize the value of marketing and brand recognition. As a matter of fact, they are very hip on picking out brands and the markets that are affected. For example, American basketball and the contract for NBA star Kobe Brant has been a selection. During February 2011, Mr Bryant finished a funny commercial for Turkish Airlines. Recently, the airlines added Caroline Wozniacki to their list. She will help in selling the airlines’ Business Class service to the tennis fans in Europe. Finalizing negotiations in October, 2010, Manchester Unites, the English soccer team, and Turkish Airlines signed a contract spanning three years. Turkish Airlines will be producing a TV commercial that is quite high-tech in which it will show its new concept for business travel and it will feature Manchester United. Both organizations consider this an exciting contract for a multitude of reasons. The new advertisements will show the team’s best players travelling and enjoying the airline’s business class section.
Great news for Miles & Smiles members, which only means more convenience via the integration of technology in new and innovative ways. These reward program members can get essential updates to their accounts by using a messaging application. The main goal of this service is to tell the members how many accrued miles they have. This is essential info because it can affect a members benefits as well as the needed level requirements. The overall purpose is to provide timely program status information so customers can take advantage of their miles to the fullest extent.
There have been many benefits derived for Turkish Airlines as a result of them diversifying their marketing efforts.
The vast majority of businesses use this principle to advantage. But still, available funds are not always spent so wisely by any business, yet Turkish Airlines recognizes the wisdom of reinvesting in their business. In this case, it’s not just the airline that has increased in strength and branding, but passengers also get to enjoy the benefits too.